AI Insights · Timothy · July 2021
Top Film & Television Apps in Italy Q2 2021: Unified Platform Performance
In Q2 2021, Italy's top film and television apps showcased varying trends in downloads, revenue, and active users, with notable performances by Disney+, Netflix, and Amazon Prime Video.
In the second quarter of 2021, Italy's top film and television apps demonstrated diverse trends in their performance metrics on a unified platform. Here's a closer look at the weekly downloads, revenue, and active users for the leading apps in this category.
Disney+ saw a significant fluctuation in its weekly revenue, starting from approximately $427K in early April and dipping to around $188K by mid-May, before recovering slightly to end June at $286K. Weekly downloads for the app showed a notable rise from 26K in early May to nearly 59K at the end of June. Its active user base remained relatively stable, hovering around 1.5M to 1.6M throughout the quarter.
Netflix maintained a steady weekly revenue, peaking at about $149K in early May. The app's downloads showed a consistent pattern, ranging from 36K to 54K, with a slight increase towards the end of June. Netflix's active users exhibited a minor decline from over 5.5M in early April to around 5.2M in mid-May, followed by a steady climb back to over 5.6M by the end of the quarter.
Amazon Prime Video experienced moderate revenue growth, with weekly figures rising from $22K in April to a peak of $33K in early June. Downloads for the app fluctuated significantly, starting at 121K in late March, spiking to 244K in early April, and then stabilizing around 40K to 50K towards the quarter's end. The active user count showed a decreasing trend from nearly 2.8M in early April to about 1.4M by late June.
discovery+ reported a gradual increase in revenue, reaching approximately $36K by late June. The app's downloads saw a notable peak of 33K in early June before dropping to about 15K by the end of the month. Active users fluctuated, peaking at over 102K in mid-June, but ended the quarter lower at around 81K.
Viki: Asian Drama, Movies & TV showed a steady increase in weekly revenue, culminating at approximately $10K in late June. Although the app's downloads remained relatively low, ranging from 2K to 6K, its active user base showed minor fluctuations, ending the quarter at around 63K.
These insights into the performance of Italy's top film and television apps in Q2 2021 are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower.
